Have we ever considered why customers get attracted to the fancy and colorful designs over the simpler ones? The reason is not that they just merely love colors, but they get attracted to well design items. Recent studies demonstrate that colored packaging boxes influences the customers’ expectations and creates an urge for purchase. Surely packaging designs affect the client’s purchase, but these are mainly the colors that influence your taste, flavor and experience. In fact, readiness to purchase an item is more correlated to colors than the pattern of packaging.
To make your product look prominent on the store shelf, it is imperative to use striking colors in an efficient way. This strategy is used in the designing of many products. Though some businesses feel it more effective to use standard colors such as black and white to differentiate the products from their competitors. But most companies use brilliant colors to grasp people’s attention to generate better sales.
Elsevier, a renowned academic journal reveals in Food Quality and Preference Journal that colors play a significant role in most clients’ expectations. According to the journal, almost 390 customers took part in the survey out of which a total of 30 were assessed for functional, experience and sensory attributes for nine various packaging designs. At the end, the results indicated that with packaging layout, functional attributes, experience and sensory attributes of texture effects expectations whereas colors impact expectations of sensory attributes of flavor, experience and taste attributes. The analysis also revealed that willingness to purchase a product is more associated with colors than the packaging design.
So a producer will definitely come up with a color that will represent its product in a true way. For instance, if a strawberry flavored ice cream is displayed, it will be represented in pink or red rather than white, yellow or green as these colors would be more effective for improving sales.
